The thought of creating a website, updating a LinkedIn and Facebook profile, starting a newsletter, sending out emails and instant messages-these tasks can be daunting for new business owners. Most people who want to start a new business become paralyzed by the sheer thought of these tasks. For many, getting the word out and landing their first customer seems to be so far into the future, they give up before even starting. DON’T GIVE UP!
No one said it would be easy, but here are some tips on getting yourself moving.
Reach out to the people that know you best, first. Trust me, they want to help you. And they will admire your courage for taking that leap of faith and making your dream job come true.
Look for a team of people who reap success from your success. My team at Rodan + Fields is just one example. We support each other, but we actually are more successful when our team is successful so we all work together. The same goes for my team of consultants at Aesthetics360.
Go to the people who would ‘buy dirt from you’ first and ask for the business.
Get testimonials from as many people as you can.
Get your website up as soon as possible-this is your 24/7 global brochure.
Don’t under sell your services-it is easy to reduce fees but hard to increase. Set a proper value for your time and the project.
Go to any events you are invited to-even if you do not want to go-you never know who you will meet! opportunities!
Walk the walk and talk the talk-look successful! read our blog on first impressions matter.
Christine Lapointe was born and raised in New England and is a graduate of The University of California at Riverside. Prior to owning her consulting company Aesthetics 360 , her experience in the medical field began in the elective surgery industry in 1996 with Summit Vision Centers. Christine has since gained national and international recognition as a consultant, business owner, public speaker and published author. Christine co-founded her consulting company aesthetics 360 in 2009 with her business partner Laura Jackson. This was not her first company as she was successfully consulting in 1998 prior to working in the medical device world. Her first company was 'inplainview consulting.' Christine's marketing and practice development skills are acknowledged globally. Christine continues to work as a consultant nationally and internationally for private practices, medical device companies and nationally acclaimed academic institutions in both the Vision Correction and Aesthetic industries. Her knowledge is not limited to marketing and practice development. She has extensive experience in staff training and motivation, sales counseling techniques, marketing strategies, web strategies, as well as public relations and outreach.
Simultaneously, Christine runs another business as an Independent Consultant for Rodan+Fields. These are the doctors who created proactiv, and now have a complete anti aging skin care line for all types of skin. This company has allowed Christine the ability to work from anywhere and help other people change their lives and outlook on network marketing.
Christine is an avid supporter of people who are choosing to venture out into business for themselves. She understands the challenges and the courage it takes to turn a dream into reality. Being an entrepreneur at heart, Christine began a second business as a Rodan + Fields Independent consultant in 2017 and her vision is to retire in two years from the income she generates with this company. Looking at ways to bring additional and renewable income to her life became a passion and this company was one of her top five that peeked her interest. Now that being able to live on income generated by being 'her own boss' has become a reality, Christine is looking for many ways to share her experiences with those people who may be on the edge of working for themselves. From practice management consulting to selling amazing skin care products, Christine's goals continue to be her own boss and help others do the same. You can learn more about Christine by visiting both of her websites: www.aesthetics360.com and clapointe.myrandf.com. Christine’s follow through actions have gained her trust and credibility with medical device companies, highly acclaimed practices, Academic Institutions and most importantly her friends. She is seen as a resource for physicians and staff for validation and recommendations in all aspects of practice building. And she is seen as an inspiration to those friends and colleagues who have wanted to take that leap of faith and 'be their own boss.' This blog will be focused on ways to find the right company to partner with, tips on how to grow your team and of course about all the amazing advantages Rodan + Fields is bringing to the table-from product launches, to health tips to growing your own business-we welcome you to hang out here!
In her spare time Christine volunteers in her community as a Board Member to the COA (Council on Aging in Monson, MA) and enjoys spending time at home with her husband of 25 years, Big G, along with their five dogs and four birds. A passionate animal lover, Christine is involved in animal rescue programs and continues to find ways to educate the public on the social and health benefits of adopting pets and the responsibility pet owners have to their animals. Christine resides in both MA and FL and continues to be open to new businesses and entrepreneurial ventures.
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