Well I have been a little delayed in posting and I apologize. Being the CEO of you is not always easy, and can take up more time than expected, but it is still worth the ride. And what a ride it has been! Managing my destiny and my days the way I want them to be…who can ask for more?
So let me back up a bit to explain the title of this blog-Do The Hard Stuff. Every day I try and walk four to five miles. Part of the reason I walk is to clear my mind. I simply love it. The additional health benefits are not bad either. So the last two months I have kicked up the walk from 4 to 5 miles and I have added two hills. I start uphill and I end uphill! It is great for my quads, calves and cardiovascular health. I have Asthma so it is a challenge.
As I walk I am able to think about how I can be better at my business and how I can help my customers. Great ideas emerge from those walks.
Well, those two hills gave me my title today and ideas on how to be better in business. DO THE HARD STUFF. Walk up the hill and make it to the top. Is it easier to take the shorter and flatter route? Sure…but will the short cut benefit me in the long run? Nope! So what is the hard stuff?
For me and my business it is:
* Having the difficult conversations with consultants and customers about money or quality of work.
*Deciding when to walk away…when the project is no longer fun.
* Attending every social event possible even though I may not want to go because opportunity is everywhere.
* Saying no to a project, when the money is good, but it may not be a good fit.
*Reaching out to past prospects and circling back. Or making cold calls.
For my customers:
*Spending money on hiring qualified staff. You would think that would be easy but it’s probably one of our biggest challenges.
*Getting my docs to invest in uniforms, cardigans, blazers for the staff.
* Determining who should stay on their team…trying to decide on keeping or hiring the people who have the skills and motivation to take it to the next level and taking action and letting go of the people who are simply not part of the “A” team. Can you imagine how many practices have that one person who is ‘not nice ‘ to the patients but ‘is always on time for work?” Seriously….
*making time for proper education for their staff. It always seems to be trial by fire.
* Spending money on updating their practice- often my clients believe reputation is everything….sadly it is not…what matters is how people feel about you when they walk in the door.
So this week I challenge everyone to do something hard…one thing you have been post poning or procrastinsting to do in your personal or business life. Add a work out, start that diet, write a new job description, do your cold calls, have the ‘performance and quality of work talk,’ or simply step out of your comfort zone for five minutes and do something out of character. And watch the opportunities unfold once it is done!
Christine Lapointe was born and raised in New England and is a graduate of The University of California at Riverside. Prior to owning her consulting company Aesthetics 360 , her experience in the medical field began in the elective surgery industry in 1996 with Summit Vision Centers. Christine has since gained national and international recognition as a consultant, business owner, public speaker and published author. Christine co-founded her consulting company aesthetics 360 in 2009 with her business partner Laura Jackson. This was not her first company as she was successfully consulting in 1998 prior to working in the medical device world. Her first company was 'inplainview consulting.' Christine's marketing and practice development skills are acknowledged globally. Christine continues to work as a consultant nationally and internationally for private practices, medical device companies and nationally acclaimed academic institutions in both the Vision Correction and Aesthetic industries. Her knowledge is not limited to marketing and practice development. She has extensive experience in staff training and motivation, sales counseling techniques, marketing strategies, web strategies, as well as public relations and outreach.
Simultaneously, Christine runs another business as an Independent Consultant for Rodan+Fields. These are the doctors who created proactiv, and now have a complete anti aging skin care line for all types of skin. This company has allowed Christine the ability to work from anywhere and help other people change their lives and outlook on network marketing.
Christine is an avid supporter of people who are choosing to venture out into business for themselves. She understands the challenges and the courage it takes to turn a dream into reality. Being an entrepreneur at heart, Christine began a second business as a Rodan + Fields Independent consultant in 2017 and her vision is to retire in two years from the income she generates with this company. Looking at ways to bring additional and renewable income to her life became a passion and this company was one of her top five that peeked her interest. Now that being able to live on income generated by being 'her own boss' has become a reality, Christine is looking for many ways to share her experiences with those people who may be on the edge of working for themselves. From practice management consulting to selling amazing skin care products, Christine's goals continue to be her own boss and help others do the same. You can learn more about Christine by visiting both of her websites: www.aesthetics360.com and clapointe.myrandf.com. Christine’s follow through actions have gained her trust and credibility with medical device companies, highly acclaimed practices, Academic Institutions and most importantly her friends. She is seen as a resource for physicians and staff for validation and recommendations in all aspects of practice building. And she is seen as an inspiration to those friends and colleagues who have wanted to take that leap of faith and 'be their own boss.' This blog will be focused on ways to find the right company to partner with, tips on how to grow your team and of course about all the amazing advantages Rodan + Fields is bringing to the table-from product launches, to health tips to growing your own business-we welcome you to hang out here!
In her spare time Christine volunteers in her community as a Board Member to the COA (Council on Aging in Monson, MA) and enjoys spending time at home with her husband of 25 years, Big G, along with their five dogs and four birds. A passionate animal lover, Christine is involved in animal rescue programs and continues to find ways to educate the public on the social and health benefits of adopting pets and the responsibility pet owners have to their animals. Christine resides in both MA and FL and continues to be open to new businesses and entrepreneurial ventures.
View all posts by betheceoofyou